Who we are

After nearly a decade of designing and executing experience driven initiatives for some of the city’s best brands and agencies, Alchemia was founded in 2020; combining a curated network of live event, marketing, design, content capture, and media partners. We are a tight knit community of artists and skilled laborers obsessed with quality in both approach and execution who work to spin the golden thread of connection.

  • Zachary Alan Mallard - Experiential Director

    New York City based Experiential Director Zachary Alan Mallard brings an industry proven approach to conceptualization, sale, and execution of newsworthy events and content programming. Zachary has spearheaded experiential marketing efforts for major liquor, media, and consumer good companies.

    Mallard’s unique approach to sensory user experience is the foundation of every Alchemia project.

  • Serghei Mihailov - 3D / Motion Designer

    Serhgei is a motion designer and 3D generalist with a knack for turning abstract ideas into eye-popping visuals. By day, he’s busy crafting dynamic animations, jaw-dropping VFX, and the occasional bouncing logo. By night, you’ll find him on the dance floor making things move (but usually with fewer deadlines).

    From modeling to rendering Serghei does it all; with humor and pixel perfection.

  • Chris John Millington - Director of Social

    Chris John Millington is a notable figure in the NYC menswear and lifestyle scene. As both a model and photographer, he brings an editorial perspective that cannot be discounted.

    His network of both established and up and coming talent allows Alchemia Projects to place brands with the right talent, and build worlds around the audiences that will inhabit them.

  • Cam Cuchulainn - Production + Build Director

    Cam Cuchulainn has led builds and production for major brands and publications, including Time Out Magazine, VICE, and MoMA PS1.

    A long time New Yorker, Cam’s can do attitude, deep knowledge of materials, and skilled hands deliver experiences that are impactful and engaging.

  • Nicolas Romano - Activation Crew Lead

    Nicolas Romano is a multidisciplinary visual artist with a decade of experience working for some of New York’s best nightlife and hospitality outfits.

    Nic’s skillset in guest experience coupled with his familiarity of composing the surreal have evolved into a unique skill set perfect for activating moments to be remembered.