Projects
Here you will find a collection of projects we have had the pleasure of creating. Our work ranges from large scale in person experience to digital first media and creator content strategies. In the pursuit of connecting brands and their audiences, we do not limit our methodology by style- merely by the qualifier of ability - in short, if we can - we do. Alchemia Projects- The Reading Room NYC
Our ongoing project “ The Reading Room” serves as an office and third space for our collective and the creatives that orbit it and offers select course work.
The Reading Room is a humble enclave in the light industrial neighborhood of East Williamsburg.
Inside, we offer a selection of books in the areas of art, history, and the sciences, as well as select works of fiction, poetry, and political essays.
The Reading Room is a space to read, write, draw, think, speak, listen, drink, and gather. It is host to various events that promote exploration of self and world through sensory design, human conversation, and the incredible medium of hospitality.
Lattafa Perfumes- Khamrah Waha Launch Amplification - Mobile Oasis
Our ongoing project serves as an office and third space for our collective and the creatives that orbit it.
Paris Corner X Daniel Rene - Midnight Sin Miami Launch Event
When Grammy award winner and Tik Tok Superfluencer Daniel René sent us a WhatsApp about doing the launch for his latest release with Dubai based perfume house Paris Corner, we had a simple response -
“lol is this spam? if not facetime me rn”.
Then, there he was.
Three weeks later we were in Miami launching Midnight Sin to a sold out crowd inside the beautiful Queen Miami, complete with live performers, custom mocktails, and interactive product gifting.
In The Club - Content Series for Armaf
For our friends at Armaf, we conceptualized an evergreen super format in which the brand could house its numerous events in one place, without being tied to a specific person, product, or season. Events, videos, pod-casts - all things social. Aptly, we began referring to this as the Armaf Social Club.
The first project for this was “In The Club” a content series that boosts awareness around their best selling Club de Nuit scent and it’s flankers, driven by the ethos that a club is defined by the people in it.
“In The Club” highlights four creatives in New York City, each paired with one of Armaf’s Club de Nuit fragrances, based on their unique personality. We begin the series with Brian Blakely, a
We created “In the Club” a content series centered around creatives NEEDS WORK HERE STILLCOPPPPY
WE LINKED WITH 4 CREATIVES AROUND THE CITY ETC
THIS SHOULD BE CHELSEA
ARMAF - In the Club Launch Event
ARMAF Timeless Collective - Worldwide Creator Content Strategy
Wheel of Odyssey - NYC Launch Event
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